Thursday, 26 January 2012

Marketing Plan

Because our target audience are of the ages 15-24 we wish to advertise through technologies that are trending in this decade. For instance: Social networking sites, according to recent surveys, in 2010 social networking sites make up 11% of peoples time on the internet, and increasing. Therefore by advertising via Facebook, Myspace and Twitter networks, our target audience will be more informed of our movie. We think that if we were to create an interactive advertisement, it would be more stimulating for them, and may influence other audiences. Another website which is frequently used for advertising is You Tube. According to surveys, the base age demographic for You Tube is 18-54. Perhaps our movie may appeal to wider audiences due to this.

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